Are the Marines Inventing the Edsel or the Mustang?

WoTR Are The Marines Inventing The Edsel Or The Mustang

Ford Motor Company’s development of the Edsel 60 years ago still stands as a classic corporate case study of transformative product failure. The Marine Corps, a $50 billion dollar enterprise, has introduced its own futuristic product — an explicitly defensive island-hopping “Stand-In Force” capable of reconnoitering and sinking warships in order to support naval campaigns. To pay for it, the Marine Corps intends to cut its main product line — infantry supported by artillery, armor, and air — by about 25 percent.

More than 70 percent of corporate transformations fail. The Marine Corps is not a corporation, but critical principles of change management still apply.

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