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A non-profit best known for marketing submarine construction jobs through television ads and NASCAR races won a $951 million Navy contract, according to a Tuesday Pentagon announcement.

Texas-based BlueForge Alliance won the sole source Navy award to “support planning, resourcing, coordinating and uplifting the U.S. Submarine Industrial Base and Foreign Military Sales requirements,” reads the announcement. The contract obligated $503 million of Fiscal Year 2024 money on Tuesday and included options that could raise the award total to $980 million.

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Secretary of Defense Lloyd J. Austin III and Vietnam Minister of National Defense Phan Van Giang stand for the playing of the U.S. and Vietnam national anthems during a bilateral exchange at the Pentagon, Washington, D.C., Sept. 9, 2024. (DoD photo by U.S. Navy Petty Officer 1st Class Alexander Kubitza)

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